VNU TO SELL ITS YELLOW PAGES DIVISION

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I am sitting in an a airplane in Denver and am online thanks to the Wi-Fi connection at the Centennial Airport main terminal. Sitting you ask? Radar is down in Denver so I have time to post.

I just read an article in the Wall Street Journal (19 May) by Charles Goldsmith titled "Looking Under 'B' For Buyer."

VNU is a Dutch publisher of a variety of media properties and also owns Nielsen Media Research. In 1998 VNU acquired its Yellow Page business for nearly 2 billion euros. Now it wants to sell because it wants "to focus on its market-research operations."

Wow! Methinks what VNU is really saying is: "We are terrified of paid search and we are doubly terrified about the coming tsunami of local search." In other words let's see if we can find a sucker to take over this business.

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