IStockPhoto Has A Questionable Marketing Strategy
Many readers remember that several months ago I posted about Getty Images buying keywords using our image brand names on Google USA and France. Within minutes of that post, these ads were removed.
Now istockphoto, a division that Getty Images recently purchased for $50 million, has decided to use the same tactics by purchasing the keyword "Comstock" on Google.
Kind of shocking that this Getty Images' division would do the same as the parent. I guess this is where the expression "the apple does not fall far from the tree" comes from?
I am not sure if the istockphoto team figured out this concept or if they traveled to Seattle to learn at the master's knee?
I have been in business for 36 years and have learned that one wins in business with a good product and good business ethics. Chicanery works for a while, but those who practice it end up losers.
Needless to say we have protested to Google and warned istockphoto today to cease using our brand names in ad campaigns.
WebMediaBrands CEO Alan Meckler
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