Getty Images: Sleaze Marketing Once Again?
Several months ago I pointed out that Getty Images was going the sleaze route by buying our brand names on Google to promote their offerings. Within minutes of my post, someone got smart in Seattle and pulled the ads.
Now Getty Images appears to be getting creative. Instead of buying the keyword "Jupiterimages" they must have thought hard on how they might not be caught. Getty seems to have bought the keywords "jupiter images" (note lower case and two words).
When a company like Getty Images has to stoop to such marketing tactics one has to wonder, to paraphrase Shakespeare, if there is not "something rotten in Seattle."
WebMediaBrands CEO Alan Meckler
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